A slug is the short URL identifier for your restaurant record. It appears in the browser bar and defines where every printed QR points. A poor choice forces reprints or redirects later.
Once printed, a slug becomes a physical decision. A 24-hour pause before printing is always cheaper than reprinting dozens of QRs later.
What makes a good slug
- Short and readable (3-24 characters).
- Only letters, numbers and a single dash.
- Aligned with the brand, no city or branch suffix unless needed.
- Use ASCII instead of accented characters.
- Avoid promotion or campaign words.
Cost of changing a slug
You can change the slug later, but every QR printed with the old slug becomes invalid. If a rebrand or branch split is coming, plan a 301 redirect on the old slug and replace materials gradually to limit damage.
Multi-location strategy
For the same brand across cities, a brand-city or brand-branch pattern is common. Keeping each slug unique keeps panel reports easy to read.
Kontrol listesi / Checklist
- Slug is short or single-word.
- No accented characters.
- Branch differentiation follows a consistent pattern.
- Slug was tested on the live domain.
- A list of printed materials with the old slug exists.
SSS / FAQ
Can a slug contain uppercase letters?
The system usually normalizes to lowercase. Use lowercase consistently to be safe.
Will changing the slug break my Google redirect?
No. The Google link is stored separately. Only the customer-facing QR URL changes.