QR performance depends not only on design, but on the moment customers see it. The strongest feedback usually comes while the experience is still fresh.
The best placement coincides with the moment the customer already has the phone in hand. Each extra decision halves the scan rate.
Table QR codes
Table QRs collect feedback during the visit. Add a table parameter if you want the dashboard to show exactly where an issue happened.
Receipt and package QR codes
Receipt QRs work well after payment. Package QRs measure delivery experience; adding platform parameters helps separate channels.
Design and readability
- Leave quiet space around the QR.
- Avoid printing smaller than 2.5 cm.
- Use a short call to action such as “Share your experience in 20 seconds”.
- Test laminated surfaces for glare.
Kontrol listesi / Checklist
- Table QRs include table parameters.
- Package QRs include source or platform attribution.
- A phone scans the printed QR quickly.
- CTA copy is short and clear.
- The QR points to production.
SSS / FAQ
Can I use the same QR everywhere?
Yes, but separate parameters give better reporting for table, package and platform analysis.
Should I add a logo next to the QR?
Yes, as long as it does not reduce QR readability or contrast.