To measure a campaign you need to isolate it. Campaign QR codes record which marketing material brought the customer in, so post-campaign decisions are data-driven instead of guess-driven.
Campaign success is not intuition; it is the result of distinct parameter + clean report. Without isolation there is no learning.
Campaign QR structure
Unlike standard QRs, campaign codes carry a source or campaign parameter. Example: /r/restaurant-slug?source=summer2026&platform=google. Feedback from this QR is then separated in reports.
Where to place them
- Below social media posts.
- On a patio banner.
- At an event booth.
- As a CTA in a newsletter.
- On the back cover of the campaign menu.
Decisions after the campaign
When the campaign ends, evaluate scan count, average rating and customer profile from this QR. Low scan rate points to placement and copy; low rating points to the offer itself.
Kontrol listesi / Checklist
- Campaign parameter is consistent.
- All materials share the same QR.
- Start and end dates are documented.
- A saved report filter exists.
- A post-campaign retro was held.
SSS / FAQ
Can one campaign have two different QRs?
Yes, but unless you are running an A/B test, avoid it. A single parameter keeps measurement clean.
Should I delete the QR after the campaign?
No. Leaving it inactive preserves historical reports. Just remove it from active materials.